A Really Good Article to Help You Promote BPM in Your Company

Last week, the BPM industry - and two Lombardi customers - gained some very nice attention in the Financial Times. Steven S. Smith, CTO of Wells Fargo Financial, talked about how he achieved adoption from the business side of the company. Another, James Thomas, IT Director at University College London Hospitals (UCLH), discussed how they are using Lombardi Teamworks to reduce the time it takes for a patient to receive medical treatment after a referral. Impressive stuff.

But I think the really interesting thing here is that people can use this article to help evangelize the value that BPM can offer their companies in terms that business people can actually understand: efficiency, effectiveness and agility.

While BPM has been covered for some time in IT-oriented publications that dive deeper into the technology, this story is fairly unique in that it talks at a business-level about some of the biggest issues companies face with getting success with BPM. It provides examples of successful approaches that other companies took to solve meaningful problems while connecting with the business - and it comes from mainstream business press source - not an IT journal.

What it doesn’t do (too much at least) is get bogged down by technical points that make business people’s heads spin. And that is the problem with a lot of the press attention that BPM has received in the past. Many articles either get totally side-tracked with technical ‘in the weeds’ points or only discuss the broad market trends.

So the point I am making is that if you need help making the case for BPM with your executives, or if you need concrete examples of the benefits companies are acheiving, have them read the FT article - it should really help. And they probably won’t even make that funny face when they read it (you all know what I mean). Let me know how it goes!