If you’ve been reading the Process People blog, you might have noticed that we talk a lot about an iterative approach to deploying BPM. What we haven’t touched on as much is that the iterative approach is an element of the overarching methodology. Looking in on the methodology from the highest level you will get a view of a three-phased approach – which ultimately results in iteration. But we want to provide a big picture of how all of the different parts of our methodology tie together, and how each point of emphasis leads into or loops back to key areas of the other two phases.

I realize that in some organizations, “phase” is a four-letter word. With BPM it is a must… it is the foundational element that leads to continuous process improvement and ultimately maximum business benefit. But don’t just take our word for it, just look at the countless customers who have used this methodology and achieve enormous success because of it.

Definition Phase

The definition phase is probably the most critical portion of the entire BPM adoption lifecycle. This is where you set the expectations for the BPM project, define metrics to measure the project and create a framework so that the focus remains on delivering business value throughout all three phases.

In this phase organizations should:

• Take the broader initiative and narrow it to a specific departmental level
• Define the business milestones and associated metrics
• Develop the business case
• Ensure that there is a common thread throughout the whole project (Business value)
• Get the business to drive this phase

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The best description of “executive level buy-in” that I know of is only 7 letters long:

F-U-N-D-I-N-G

Maybe that doesn’t help you as much as you had hoped, so I’ll provide some additional color around this one.  Funding is the absolute bottom-line when we talk about executive buy-in to a BPM initiative.  But funding has to reflect the iterative approach, which means that the project isn’t over when the process is deployed.  The project is really just getting started.

Funding has to map back to the methodology required to do the project right.  It has to reflect all three phases of a proper BPM methodology.  We’ve discussed this methodology on Process People before, and if you haven’t seen some of those posts, I recommend that you read one first!

In reality, executive buy-in also means you have to have an executive who’s willing to get up on a podium and endorse the process improvement program organization-wide.  It means that the executive has to be willing to commit funding in every manner necessary - money, people, time and so on.

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