Efficiency, Effectiveness and Agility: A Look at BPM Selling Points

Brandon Baxter, Senior Product Marketing Manager  |  October 15th, 2008  
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In today’s economic environment, it is as important as ever to be able to provide hard metrics as proof of a successful BPM project.  This is not to mention that in general, metrics are the icing on the cake when making a case for further, organization-wide process initiatives (and to executives in particular).  Today, I want to dive further into that topic and discuss some of the common metrics businesses use, as well as the tangibility issues inherent to each.  The more familiar you are with presenting the value of a BPM project, the more likely you will be able to get executive buy-in.

Efficiency - How quick can we get it done?

Reducing the cycle time on a process, whether it is a new hire process or loan origination, provides value.  You can quantify the amount of time it took before the project and quantify how long each cycle takes after the process improvements.  Efficiency has a high tangibility factor, it’s measurable, and therefore remains the strongest, or most useful selling point when trying to achieve buy-in from other units in the organization.

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The 2×6 Workshop – The Therapeutic Way to Model Your Process!

Kalvin Stollznow, Principal BPM Analyst  |  August 22nd, 2008  
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Getting started with BPM makes many people nervous, and for good reason.  Change can bring uncertainty and fear - and hence often generates resistance.  In response to this type of internal skepticism and unrest, I frequently recommend conducting a 2×6 workshop when initially analyzing your processes to engage and excite the people who live the processes every day.

But before I tell how to run a 2×6 workshop, I would like to put it in context:

BPM is first and foremost a discipline to improve the efficiency, effectiveness and agility of a business, from a process viewpoint, to deliver real business value.  That being said, you have to do a certain amount of rewiring PEOPLE and your organization before you can start worrying about the software.

To really drive BPM in your organization, you need strategies in place to make the shift a bit easier for your workers to consume.  People don’t want change to be forced upon them.  But if you present them with an opportunity to help drive that change, then they can become fully invested as participants who help shape their own future.  So when you begin your initiative and need to take stock of where you are, you do some process analysis.  How do you get started?

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A Really Good Article to Help You Promote BPM in Your Company

Wayne Snell, Senior Director of Marketing  |  May 21st, 2008  
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Last week, the BPM industry - and two Lombardi customers - gained some very nice attention in the Financial Times. Steven S. Smith, CTO of Wells Fargo Financial, talked about how he achieved adoption from the business side of the company. Another, James Thomas, IT Director at University College London Hospitals (UCLH), discussed how they are using Lombardi Teamworks to reduce the time it takes for a patient to receive medical treatment after a referral. Impressive stuff.

But I think the really interesting thing here is that people can use this article to help evangelize the value that BPM can offer their companies in terms that business people can actually understand: efficiency, effectiveness and agility.

While BPM has been covered for some time in IT-oriented publications that dive deeper into the technology, this story is fairly unique in that it talks at a business-level about some of the biggest issues companies face with getting success with BPM. It provides examples of successful approaches that other companies took to solve meaningful problems while connecting with the business - and it comes from mainstream business press source - not an IT journal.

What it doesn’t do (too much at least) is get bogged down by technical points that make business people’s heads spin. And that is the problem with a lot of the press attention that BPM has received in the past. Many articles either get totally side-tracked with technical ‘in the weeds’ points or only discuss the broad market trends.

So the point I am making is that if you need help making the case for BPM with your executives, or if you need concrete examples of the benefits companies are acheiving, have them read the FT article - it should really help. And they probably won’t even make that funny face when they read it (you all know what I mean). Let me know how it goes!


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You Can’t Keep A Good BPM Market Down

Jim Rudden, Vice President of Global Marketing  |  May 16th, 2008  
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Its been a week since SAP’s big BPM announcement. Not exactly an earth-shattering announcement. My summary - at some point in the future (2 years?), SAP-only shops will be able to more easily configure internal SAP application workflows. This is a SAP application workflow band-aid, not a viable BPM offering. I am not alone in this assessment - the reviews have ranged from unimpressed to downright negative.

Honestly, this is no surprise. The big software vendors - I call them Stackers - have been and continue to pursue the promise of BPM half-heartedly. Actually, they have done everything in their power to bury BPM deep in what they view as their real markets. You can’t blame them - BPM ain’t in their DNA. And it is really hard to change your DNA.

SAP wants you to buy applications from them. BPM to them is just some integration and workflow between their applications. Always has and always will be - no matter what the Netweaver BPM roadmap says. Not to get too cheeky, but SAP does not have the best reputation in this sense - see their public spat with Waste Management about non-delivery of promised functionality.

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