Talking with Ford’s Head of Social Media
Barton George, Sr. Director, Business Development | April 7th, 2009
Last week I attended the Web 2.0 expo in San Francisco. In case you thought that social media was just for web 2.0 start-ups and teenagers, one of the cooler talks I saw was given by Scott Monty, the head of Ford Motor’s Social Media efforts. I was so intrigued that I thought I would grab him for an interview. He graciously agreed and here’s the result. Enjoy 
To watch in High Quality: after clicking play, click the “HQ” button that will appear on the bottom.
Some of the topics Scott tackles:
- Ford’s goal of becoming one of the world’s leading social brands.
- Setting content free.
- Innovation is made up of small tweaks on existing platforms that build value over time.
- How did Ford come to decide they needed a head of social media and how did they pick Scott.
- The two things coming up that Scott is most excited about: the Fiesta Movement and the evolution of Fordstory.com into Ford’s social media hub.
BTW, If you want to follow Scott on Twitter, its @scottmonty.
Posts